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THE YUMI BRAND: THE TOUCH OF BEAUTY THAT CHANGES EVERYTHING
YUMI'S STORY
Discover the story of Laurence Loiselot Roullier, founder and CEO of the YUMI Group, who built an empire in the beauty industry through her dedication, expertise, and the support of her family. Quality, innovation, and passion are the cornerstones of their success.
The YUMI Group is a true family business. Since 1997, it has been supported by its co-founder Richard Roullier, and together they have launched innovative and high-quality products.
In 2009, they discovered a brand new treatment: YUMI Lashes. It was obvious to them to launch into this niche market.
In 2012, the Roullier family founded and registered the umbrella brand YUMI. Over the years, numerous projects have emerged. YUMI Feet appeared in 2017, followed by YUMI Nails the next year, then YUMI Brows and YUMI Wax in 2019. Subsequently, other areas were added:
2020: YUMI Skincare
2021: YUMI Fragrance, YUMI Food&Beauty, YUMI Handcare
2022: YUMI Make-up, YUMI Haircare
Since June 2022, the brand has owned its own cosmetic laboratory in France in order to guarantee the quality of products made in France.
TRENDY SKINCARE WORLDS
YUMI LASHES&BROWS
The ultimate lash lift: the YUMI Lash Lift. Our treatment allows you to enhance your lashes and brows without permanent makeup. Nourishment, hydration, tint, and conditioning all in one single treatment lasting 6 to 8 weeks.
YUMI NAILS
Opt for a sophisticated and precise manicure, trusted by beauty professionals for 30 years. We collaborate with leading laboratories to offer a complete range of base coats, glosses, professional lacquer gels (over 156 colors), and nail care products. An incredible technique for a natural result.
YUMI SKINCARE
Discover products tailored to each client, for every skin type. Thanks to the Hydra Face SPA Efficience+ machine, you can perform a skin analysis with the handheld camera, and thus create a treatment program adapted to each client, based on their skin type and needs.
YUMI FEET
Designed to eliminate calluses in just 15 minutes, the De Si Jolis Pieds treatment from YUMI Feet offers a simple and effective solution for all beauty professionals. With immediate results, this revolutionary product, 100% designed and manufactured in France, is a medical device.
YUMI HAIRCARE
Discover our keratin smoothing treatment and our Botox treatment. This treatment will completely soften and restore volume to your hair thanks to its anti-static and nourishing agents. It improves hair health by protecting it from dryness, coating it, and sealing gaps in the hair fiber. Results last from 2 to 6 months depending on hair type.
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